· UFC Launches UFCLatino.com For Hispanic Fans

Press Release:

Las Vegas, Nevada – Thanks to tremendous growth in its Hispanic fan base in the United States, the Ultimate Fighting Championship® announced today that it will launch a website dedicated to bilingual UFC® fans.

UFCLatino.com, launching today, will serve bilingual UFC® fans by providing unique content in both Spanish and English. The site will cater to the culture of the blossoming audience of Hispanic fans who are drawn to the UFC’s fast-paced, exciting action. What’s more, the site will include news, video and special content featuring charismatic Hispanic stars such as UFC heavyweight champion Cain Velasquez, bantamweight champion Dominick Cruz, top welterweight Diego Sanchez, and Octagon® girl Arianny Celeste.

“The UFC has become a really popular sport with Hispanic fans based in the U.S.,” UFC President Dana White said. “We’ve seen the fan base grow and grow, so we’re excited to launch UFCLatino.com as a way to continue to serve Hispanic fans. We’re fortunate to have great Hispanic champions such as Cain Velasquez and Dominick Cruz and we want our fans to have access and feel connected to our athletes.”

“I am extremely proud of my Hispanic heritage and honored to have such great support from the Hispanic fans,” Velasquez said. “UFCLatino.com is such a great way for Hispanic fans in the U.S. to keep up with UFC news and enjoy content in both Spanish and English. I’m excited that I’ll have the opportunity to be featured at UFCLatino.com and encourage Hispanic fans to visit the site.”

UFCEspanol.com will remain intact, offered in Spanish only, and available in Latin America.

For more information, or current UFC fight news, visit UFC.com.
 

Ultimate Fighting Championship® - www.ufc.com
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over 12 UFC live Pay-Per-View events annually around the world.  UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s VERSUS network.  UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. Globally, UFC programming is broadcast in over 145 countries and territories, reaching 354 million homes worldwide, in 19 different languages.  

UFC® also boasts a powerful presence online, with UFC.com attracting over six million unique visitors per month, while also possessing one of the most powerful social media followings in all of professional sports. To date, UFC has over five million fans on Facebook and nearly 250,000 followers on Twitter.  In addition, UFC President Dana White is one of the most accessible and most followed executives in sports with nearly 1.4 million followers on Twitter.  On January 22, 2011, UFC continued to set trends in social media, becoming the first major sports league to stream live, broadcast quality action on Facebook.

Ancillary businesses include the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a bimonthly magazine.